UNIQLO
This is LifeWear
Simple clothing with a not-so-simple purpose: to make your life better.
Copywriter: Kate + Charlotte Hammond
Role: Print Design, Print Production, POP(Point of Purchase)
UNIQLO is known for their fashionable, yet affordable clothes that mix style and science. Almost every item has a special technology behind it that sets it apart. It is the job of the marketing team to communicate that to potential customers.
Point of Purchase
A point of purchase (POP) is a term used by marketers and retailers when planning the placement of products for consumers, such as product displays strategically placed in a grocery store aisle or advertised in a weekly flyer. Every week we process OVER 100 different pieces of POP in different sizes to suit the needs of all stores.
Marketing Promotions
As well as creating POP on a weekly basis. Promotional posters are also created to drive sales of featured products.
