The Mastlight
Life at New Heights
From airport to homeport it’s time to take fight.
Agency: Proverb
Art Director: Alisa Blanter
Strategist: John Lockwood
Copywriter: Shoki Yashiro
Role: Web, Email Templates, Stationery, Brochure
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During World War II, the US Navy built a massive airfield in South Weymouth, with giant hangars to house anti-submarine blimps. Now, many decades later new life is breathed into this airfield as it’s transformed into a luxury apartment community. We were tasked to create a brand that felt fresh and modern, but also nods to the naval history of the land. Inspired by the beacons found atop airship mooring masts, The Mastlight was created.