Pratt Institute Student Catalog


Pratt Institute Student Catalog Cover Concept

Role: Art Direction, Photography, Photo Retouching

In 2014 Pratt Institute turned to it's students to design the new cover of their graduate and undergraduate admission catalogs. They asked for a design that was new, unique, experimental and represented all the majors that students could study. 

In the brief Pratt was described as a "living laboratory of creativity", so what better way to showcase this by highlighting the tools behind the craft.



With the help of my roommate we worked together to get the needed shots for the front and back cover.


The Result

After hours of photoshop, the vision came to fruition.