Pratt Institute Student Catalog
Pratt Institute Student Catalog Cover Concept
Role: Art Direction, Photography, Photo Retouching
In 2014 Pratt Institute turned to it's students to design the new cover of their graduate and undergraduate admission catalogs. They asked for a design that was new, unique, experimental and represented all the majors that students could study.
In the brief Pratt was described as a "living laboratory of creativity", so what better way to showcase this by highlighting the tools behind the craft.
With the help of my roommate we worked together to get the needed shots for the front and back cover.
After hours of photoshop, the vision came to fruition.