M.A.C. Mineralizer Foundation
M.A.C. Mineralizer Foundation Campaign
Role: Art Direction, Photography, Photo Retouching
Every woman wants a foundation color that looks and feels natural. How do we show the range of tones that MAC’s new Mineralize Foundation comes in, without placing it on a model?
Simple. We place the foundation in an environment similar to our skin, where the tones naturally vary, and let the foundation do what it does best.
Blend in.
