M.A.C. Mineralizer Foundation

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M.A.C. Mineralizer Foundation Campaign

Role: Art Direction, Photography, Photo Retouching

Every woman wants a foundation color that looks and feels natural. How do we show the range of tones that MACā€™s new Mineralize Foundation comes in, without placing it on a model? 

Simple. We place the foundation in an environment similar to our skin, where the tones naturally vary, and let the foundation do what it does best.
Blend in.

 
 
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