Taking cues from heritage and workwear brands like Redwing and Levi’s, we created a brand identity system that celebrates over a hundred years of American craftsmanship. We designed a throwback newsprint brochure and hand-sketched logos for the building’s many former companies. We called the resident lounge the “Quittin’ Time Bar” and designed custom airplane propeller door handles and retro bottle openers.
We even dug up an old quote from the Corsair’s chief engineer, which perfectly summed up our vision: “The difficult we do immediately. The impossible will take a week, ten days at most.”